From the category archives:

Media Ideas and Strategies

If there’s one thing the advertising industry knows how to do, it’s making fun of themselves.

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Ever been in an argument when someone uses the “everyone knows that” defense? People use it all the time. When you’re inside your day-to-day business, it’s hard to realize how uncommon your common knowledge is. For people in media, especially in online, videos like this are enlightening.

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Remessage Your “Hand Raisers” with Simple Site Retargeting

June 18, 2009

What’s your website’s sale or lead conversion rate? If you don’t know, then it’s probably 3% or under. If you do know, then it’s probably 3% or under. Ouch.
There’s many reasons someone doesn’t buy or become a lead on your site. The copy, the usability, the confidence instilling nature of the [...]

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How Google Can Compliment Your Television Media with Better Targeting and Sweet Analytics

June 3, 2009

We all know Google’s search engine provides a smart method of advertising your website (and business). It targets intention, it’s direct response focused (if you’re doing it right), and it’s an accountable acquisition/lead generation media. It’s allowed Google to become the most powerful company of the internet age.
Engineering Television Advertising
Over the past [...]

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