From the category archives:

Great Campaigns

A Nice Recap on a Fantastic World Wide Awareness Campaign

in Great Campaigns

This is a fantastic feel good campaign. I’d love to see how much this moved the dial on visitors. Great stuff. Promoted with interaction, utilized social channels, utilized PR, utilized paid media, and focused on building a fantastic permission marketing list. To read more and see the integrated campaign elements, check out http://www.ourawardentry.com.au/bestjob/index.html

RESULTS

    Figures at the end of the Wild Card voting:

  • 36,648 applicants from 201* countries created 610 hours of video content which promotes our product.
  • Over 450,000 votes for the Wild Card applicant.
  • In 56 days islandreefjob.com had 6,849,504 visits, 47,548,514 page views with an average of 8.62 minutes spent on the site.
  • A Google search for “best job in the world island” achieves about 52,500,000 listings, 231,355 blogs and 43,60 news stories.
  • Media coverage has been estimated at over $US100** million from a campaign budget of $US1.2 million.

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