Delicious Links

Can Media Agencies and CPA Networks Play Nice?
The CPA space. Been there.
(tags: buying media agencies advertising)

PointRoll Enriches Yahoo! Smart Ads Program
Smart ads and rich media. These are great because they put the user in control, and increase click throughs/conversions. And everyone likes that.

Guide to CSS Support in Email Clients
Because email clients are [...]

Report: For Display Ads, Smaller Is Better?
Dynamic Logic found that in analyzing 2,390 display campaigns over three years, half banners (234 x 60 units) and rectangles (180 x 150 units)–placements that are often included in media buys simply to bring down the overall CPM–were more effective than larger, pricier placements such as leaderboards and skyscrapers.
(tags: [...]

Let’s Get Rid of Performance Based Marketing, Huh?
Jeff Sexton is a great rambler over at Future Now. I like his thoughts on branding online. Sound vs.participation, performance vs. branding.
(tags: advertising analytics business marketing internet)

Apple’s Banner Ad Innovation
Good stuff by Apple. Banner ads that can work usually exhibit some animated awesomeness.
(tags: advertising marketing [...]

Garfield: Cannes Doesn't Matter Anymore - Advertising Age
Just crown Burger King and be done with it.

“Rational arguments enclosed in emotional envelopes.”
Great points here about the need for creativity to respond to the internet. It ain't all about click through's.

All media is going digital, says Ballmer
So then what's the model Mr. Ballmer? Micropayments supplemented [...]