Generate Information Product Leads through Sponsored Email

Minyanville Utilizes Email Marketing to Create a ‘Buzz’

Targeted email marketing is an effective way to generate leads from an audience directly and efficiently. There are a different variations of this channel, ranging from newsletter sponsorships and organic solo-emails to compiled file lists and performance based lists. These usually directly correlate with the cost and quality. With the right targeting (and a solid offer, design, and conversion strategy) email marketing can generate a consistent and predictable lead flow.

Minyanville spread the word about it’s Buzz and Banter investment news subscription product through the “Newsmax Sponsored” organic file, as well as a variety of compiled email files targeted at investor moms and day traders. With its sharp free trial offer-focused email design, the campaign generated a great response from all targeted lists.

The email campaign was supported with a brand term search presence and a display campaign focused on day traders.