Event Driven Marketing with Local Display Ads

Chivas USA Adds Competition to the Socal Soccer Market

When you’re targeting local markets online to promote your events, you should start testing the most logical, relevant, market publishers to make your pitch and widen from there. You can utilize local news publishers (LA Times, Boston.com) and test different contexts. To expand, you can run on major content publishers (ESPN, Yahoo, etc.) and target relevant contexts combined with geotargeting. When you use this strategy in combination with a smart local search engine campaign and retargeting network, you will have a powerful campaign that is both testable and expandable.

Chivas USA is marketing their variety of ticket packages, as well as their permission based newsletter, using this type of local strategy. Chivas has a lot to offer, from individual ticket sales, to corporate sales, to family packaging, and each project requires its own unique message and conversion strategy. SAJE was fortunate enough executed the campaign for the Superliga tournament in 2008 and will be launching the 2009 regular season campaign in March.