Chivas USA Using Online To Build Socal Fan Base
Founded on August 2, 2004, Club Deportivo Chivas USA is the sister team of Club Deportivo Guadalajara, popularly known as ‘Chivas’, Mexico’s most beloved soccer club. Chivas USA, which celebrated its inaugural season as a Major League Soccer expansion team in 2005, brings a boldly different approach to the world of professional sports in the United States.
In just three years of existence, Chivas USA has twice reached MLS’s Western Conference Semifinals, while earning numerous individual accolades, including 2006 Rookie of the Year (Jonathan Bornstein), 2006 Coach of the Year (Bob Bradley), 2007 Goalkeeper of the Year (Brad Guzan) and 2007 Coach of the Year (Preki). Moving forward, Chivas USA will looks to maintain its place among the elite of Major League Soccer, while continuing to expand its roots in the Southern California community and beyond.
To help promote the upcoming Superliga tournament, Chivas USA is launching a Geo Targeted Display campaign to compliment its search efforts with group and family focused packages. Targeting current sports and soccer fans, the campaign goals include and increase in ticket sales and keep major league soccer as a family friendly activity in Los Angeles.
