Find Customers (Needles) in the Web (Haystack)

There are so many ways to slice and dice the web audience, so many different web properties to place display ads, and so many email lists to rent, it can all be a little intimidating.  Our phased approach towards media buying takes the pain out of the process, and revolves around 2 key themes; testing and scalability. 

From vertical ad networks to web portals, organic email lists to compiled files, premium web properties to low traffic niche sites, we are experts in the research, negotiation, and placement  of display and email media.  We have relationships and partners that give us the reach across the entire online media industry, and keep our focus on the campaign “backing out” towards your marketing goals.

Audience Targeted Display Advertising

Using a mixture of premium branded sites, high niche sites, and sophisticated user targeting, you can reach out to millions of your target customers while protecting your brand. We offer three types of programs: broad buys over the top 250 ComScore rated websites optimized to a specific action using ad serving technology, highly targeted, audience specific buys that show your ads only to web users that fit your customer personas, and niche publisher placements. Targeting capabilities include:
Behavioral Targeting Schemes (with re-messaging)
Demographic Targeting (Geographic, Inferred Gender, SIC, PRIZM clusters)
Time of Day, Day of Week, ISP, Home or Business
Contextual (Keyword Based)
           
Email List Rental
           
Email list rental can drive your highest ROI when the conversion strategy and offer structure is set up appropriately. You can utilize high value permission based email list rentals to target anyone from C level executives to stay at home moms. Using organic or compiled lists, you can target a variety of selects, including:
Layered Demographic Groups
Geographical Areas by Zip Code, Town, State, and Country
Special Interest Categories, including travel, finance, media, and sports

If you’re interested in starting a media plan and promoting your company with targeted online media, please fill out a contact form or call us at 310-424-5543.