I think this was a great value add for GE, and an example of what is possible when a publisher and media buyer lets their minds wonder away from Unit Based media buying

Mark Hass talks about some trends in PR, an industry which is currently feeling the volatile conditions due to the 24 hour news cycle, the fall of print, media buying, and citizen journalism.

An interesting little banner ad blog article…mostly all good things…from a performance standpoint, we're assuming he's talking about click through…once again leaving the "branding" metric out…