SAJE’s Business Brew for June 25

June 25, 2009

Stop Password Masking (Jakob Nielsen's Alertbox)
Interesting- I thought I was the only one that didn't get why companies do this. I'm suffering from "reduced usability" every time I see those stars.
(tags: usability webdesign design development)

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SAJE’s Business Brew for June 21st

June 21, 2009

Microsoft iPod
Just bringing it back. An Oldie but a Goodie
(tags: microsoft video design funny marketing advertising)

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SAJE’s Business Brew for June 20th

June 20, 2009

9 Proven Headline Formulas That Sell Like Crazy
Copywriters make note…these are great headlines because they work…Unless you're not trying to sell something…But then you just might be a "writer".
(tags: copywriting direct marketing headlines)

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Remessage Your “Hand Raisers” with Simple Site Retargeting

June 18, 2009

What’s your website’s sale or lead conversion rate? If you don’t know, then it’s probably 3% or under. If you do know, then it’s probably 3% or under. Ouch.
There’s many reasons someone doesn’t buy or become a lead on your site. The copy, the usability, the confidence instilling nature of the [...]

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SAJE’s Business Brew for June 17th

June 17, 2009

The decline of the click-through
Brand publishers and advertisers hate click through…

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SAJE’s Business Brew for June 16th

June 16, 2009

Advertising - Ads, Subtle and Less So, Grace Magazine Covers
I think this was a great value add for GE, and an example of what is possible when a publisher and media buyer lets their minds wonder away from Unit Based media buying
(tags: advertising technology)

LEADERSHIP VOICE PR: Why Pitch When You Can Pay
Mark Hass talks about [...]

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SAJE’s Business Brew for June 13

June 13, 2009

Fox in the Henhouse: Should You Trust Your Agency with Analytics? » Adotas
Best of breed analytic skills in your agency are a must
(tags: agencies analytics spin)

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SAJE’s Business Brew for June 9th

June 9, 2009

Quick Peak? Bing’s Reign As #2 Search Engine Lasted One Day.
Poor bing. The internet world hates it because they advertise and they are Microsoft. It appears decent, and I wouldn't mind seeing an engine make some headway vs. Google.
(tags: bing aling)

Put Ad on Web. Count Clicks. Revise. - NYTimes.com
Search make sense for display [...]

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SAJE’s Internet Brew for June 6th

June 6, 2009

Sharpie® Communities
Sharpie's community thing makes sense. Good product. Enjoyable twitterer. Lots of digestible Sharpie information
(tags: sharpie social community)

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SAJE’s Internet Brew for June 2nd

June 4, 2009

Is marketing an art or a science?
The art/science thing is the duality of marketing people. What is creative vs. what sells. What looks best, vs. what works best. Critical acclaim vs. analytical failure.
(tags: marketing sethgodin science)

The #1 Conversion Killer in Your Copy (And How to Beat It)
The fear troll is evil. [...]

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