Ad People, Stop Signs, Bad News

August 11, 2009

If there’s one thing the advertising industry knows how to do, it’s making fun of themselves.

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SAJE’s Business Brew 2009-07-22

July 22, 2009

The Concert in a Banner
Concert in a Banner….what a great idea. Just check this out and think about it….
(tags: banner concerts pretty cool)

Re-modeling: Steve Ballmer speaks at the Cannes Advertising Festival
Re-modeling media as small, two-to-ten person operations is not what the big media world wants to hear as a method of internet profitability. [...]

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SAJE’s Business Brew for July 21st, 2009

July 21, 2009

Microsoft pushes mobile marketing
Mobile interaction is a fantastic tool for marketers looking to understand and conversate with people who are really engaged. While the jury of mobile as a huge advertising medium is still out, the idea of it being an interaction and engagement medium that accompanies a campaign is much more promising.
(tags: mobile [...]

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The Danger of Assuming “Everyone Knows That”

July 17, 2009

Ever been in an argument when someone uses the “everyone knows that” defense? People use it all the time. When you’re inside your day-to-day business, it’s hard to realize how uncommon your common knowledge is. For people in media, especially in online, videos like this are enlightening.

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A Fantastic Webinar on Landing Page Design

July 14, 2009

For ‘conversion focused’ online campaigns, we can’t stress how important landing page design is. A change in conversion rate from 2-4% DOUBLES you ROI. And with a 2-3 second window to capture attention and convert, your design and copy matters. You spend a lot of money (hopefully with us) buying media; make [...]

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Running Effective Campaigns with Turn Key Creative Content Apps

July 6, 2009

Bracketeers is a nice application created by our friends at Upthought that hosts "March Madness" like interactions for brands. It is a great way to add some competition around the theme of your brand and have fun with your niche(s).

Good Branded Experience, Actionable Results
People like to vote on things they’re passionate about. [...]

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SAJE’s Business Brew for July 6th, 2009

July 6, 2009

Let’s Get Rid of Performance Based Marketing, Huh?
Jeff Sexton is a great rambler over at Future Now. I like his thoughts on branding online. Sound vs.participation, performance vs. branding.
(tags: advertising analytics business marketing internet)

Apple’s Banner Ad Innovation
Good stuff by Apple. Banner ads that can work usually exhibit some animated awesomeness.
(tags: advertising marketing [...]

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SAJE’s Business Brew for July 2nd, 2009

July 2, 2009

today’s awesome ad award goes to:
The past 150 Years of Dance Culture, brought to you by Bacardi Mojito
(tags: ad campaign marketing dance)

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A Nice Recap on a Fantastic World Wide Awareness Campaign

June 30, 2009

This is a fantastic feel good campaign. I’d love to see how much this moved the dial on visitors. Great stuff. Promoted with interaction, utilized social channels, utilized PR, utilized paid media, and focused on building a fantastic permission marketing list. To read more and see the integrated campaign elements, check [...]

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SAJE’s Business Brew for June 26

June 26, 2009

Garfield: Cannes Doesn't Matter Anymore - Advertising Age
Just crown Burger King and be done with it.

“Rational arguments enclosed in emotional envelopes.”
Great points here about the need for creativity to respond to the internet. It ain't all about click through's.

All media is going digital, says Ballmer
So then what's the model Mr. Ballmer? Micropayments supplemented [...]

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