links for 2010-01-23

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links for 2010-01-16

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links for 2010-01-12

January 12, 2010

Vintage Ad Browser
These are some oldies but goodies. Browse around…
(tags: advertising retro vintage)

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links for 2010-01-09

January 9, 2010

A look under the hood of Ad Impact
Compete is an excellent resource for site analyitcs and competetive intelligence. Here they breakdown how they learn the results of a banner campaign. Very cool.
(tags: advertising impact cool)

Ten Rules for Web Startups
Casual, picky, user centric. Interesting pillars on which to build a startup.
(tags: startups howto [...]

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links for 2009-09-16

September 16, 2009

Q&A: Rubicon Project on Display Advertising | Econsultancy
The developing space for non-premium display advertising is important. As a media buying company that has experience planning and buying direct as well as through ad networks (either via platforms or relationships), we're very very mindful of our focus going forward. Really, the cool branding [...]

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links for 2009-09-04

September 4, 2009

Ten Ways Online Media Planning Differs From Print
(tags: agencies media online resources)

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links for 2009-09-01

September 1, 2009

11 email design best practices
Excellent best practices for testing. Well done.
(tags: email design marketing tips)

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links for 2009-08-26

August 26, 2009

Can Media Agencies and CPA Networks Play Nice?
The CPA space. Been there.
(tags: buying media agencies advertising)

PointRoll Enriches Yahoo! Smart Ads Program
Smart ads and rich media. These are great because they put the user in control, and increase click throughs/conversions. And everyone likes that.

Guide to CSS Support in Email Clients
Because email clients are [...]

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links for 2009-08-25

August 25, 2009

Twitter Postings: Iterative Design (Jakob Nielsen's Alertbox)
A really awesome post about iterating a punchy, credible, and viral TWEET announcement.
(tags: nielsen usability twitter)

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links for 2009-08-22

August 22, 2009

Report: For Display Ads, Smaller Is Better?
Dynamic Logic found that in analyzing 2,390 display campaigns over three years, half banners (234 x 60 units) and rectangles (180 x 150 units)–placements that are often included in media buys simply to bring down the overall CPM–were more effective than larger, pricier placements such as leaderboards and skyscrapers.
(tags: [...]

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