-
The past 150 Years of Dance Culture, brought to you by Bacardi Mojito
{ 0 comments }
This is a fantastic feel good campaign. I’d love to see how much this moved the dial on visitors. Great stuff. Promoted with interaction, utilized social channels, utilized PR, utilized paid media, and focused on building a fantastic permission marketing list. To read more and see the integrated campaign elements, check out http://www.ourawardentry.com.au/bestjob/index.html
RESULTS
- Figures at the end of the Wild Card voting:
- 36,648 applicants from 201* countries created 610 hours of video content which promotes our product.
- Over 450,000 votes for the Wild Card applicant.
- In 56 days islandreefjob.com had 6,849,504 visits, 47,548,514 page views with an average of 8.62 minutes spent on the site.
- A Google search for “best job in the world island” achieves about 52,500,000 listings, 231,355 blogs and 43,60 news stories.
- Media coverage has been estimated at over $US100** million from a campaign budget of $US1.2 million.
{ 0 comments }
